Common Email Marketing Mistakes & How You Can Avoid Them

E-mail marketing is a wonderful way to stay connected to your community and
to your clients. There are millions of marketers that utilize this method
everyday and believe it or not, almost 92% of small business marketers
do not earn a single dime because of these common email mishaps that they make.

I have a serious question to ask you about your emails and how you compose them.
Are you frustrated to see that your open rates are not exceeding over 10%?
Have you been borrowing or stealing other competitors ideas for email copy
and it just doesn’t seem to convert into a sale much better?

As you read every word in this article, I am going to reveal and share
with you a very important “Copy-Hack”. One that is so simple and obvious no less to tell you the truth.
I am willing to bet that NONE of your competitors are doing it. You’re just going to pay a little
bit more attention and be very careful how you frame your emails from here on out.
As you will begin to understand the importance of how asking basic and customized
personal questions (That scope and hint around WHY your product and service is beneficial)
to your subscribers will help them create a personal connection and understanding
that creates a common bond to establish trust with you. Through time, this will eventually
close more deals and create repeated business if promoted correctly.

The secret is to envision as if you are writing a letter to a friend that you know.
You have to build trust with your subscribers. Especially when they are being bombarded
with a bunch of hype, smoke, and mirror tactics that are pretty sleazy.

Imagine this perspective:
Can you think of a person you know that likes to talk about only themselves?
They also pick the topics that they only want to talk about and when you begin to change the subject,
they redirect the attention back to them? Your soul purpose (according to them)
is to only be there to listen to them talk? Do you tend to avoid them when your caller-id indicates
they are trying to connect with you?

Mistake #1) Selfish Marketing.

As you read further into these question, I am going to confess
to you that email marketing has gotten way out of hand because
most of the emails that I do read are often very much like that annoying friend.
Much like that selfish and arrogant friend, corporations like to brag
about their stellar products and brands.

However, there is one simple truth to avoid a common email marketing mistake like this:

Before you begin to compose your emails, ask yourself:

* Does my subscriber really care about this product?

* How does this product help add value to their life?

* WHY Does your product or service help add value your customer today?

* Did you reach out and ask your reader if they needed any help with the decision making process?

I coined it: “Selfish Marketing” because not only do businesses
boast much like that annoyingly pretty and perfect cheerleader you
hated in high school, but all too often you read about that self-appointed importance being slammed
down your throat to buy their stellar product is pretty offensive as well.
Wouldn’t you agree?

Mistake #2) SENDING TOO MANY EMAILS TOO QUICKLY

I once met a used car salesmen from the Bronx that was an awesome email lead generator.
I don’t know how people flocked to him? He swore like a sailor and was always talking
about himself? Nevertheless, people would subscribe because of the amazing promises
and discounts he made.

However, it wasn’t hard to imagine that shortly after, he had the highest unsubscribe rate
I have ever seen before because he would email people at least five to ten times per day
about the cars that were being sold off the lot. It was annoying and he has been BANNED
from doing business with AWEBER and MAIL-CHIMP Because of his high unsubscribe and SPAM rates.

To avoid mishaps like this, pace yourself with your new subscribers and connect with them at least
two to three times a week at the maximum. However, use your best judgement on this.
If you are selling tickets to an art exhibit, no more than twice week
to remind them of the event is logical. However, if it is time sensitive
such as a real estate investment or a stock update, you may have to ask permission
from your subscribers if a daily update is what they would like to receive. Even if
they agree, be certain to always keep your content interesting and beneficial to them.
People also unsubscribe if the content becomes repetitive and boring.

Here’s a simple solution to avoid this mistake:

A) Send your welcome email with a short summary of your intentions.
DO NOT EVER SELL OR PITCH UPON THE FIRST EMAIL.

B) Second email be certain to add a free tip, report, coupon as a valued client
DO NOT SELL OR PITCH ON THE SECOND EMAIL. Give people time to investigate you.

C) Third, Forth, and Fifth always ask value based questions about your clients lifestyle.
This is powerful information for you to have because it will help you with targeting
the perfect audience for marketing when you ask questions to your subscribers.

D) After email SIX OR SEVEN, ask for the sale.

E) Upon purchasing your service, Always follow up and say thank you.

The secret to massive sales, contracts, and having these email
leads convert into long term customers is to generally build a personal
understanding and relationship with what your customers want.
Also, your emails should be based around them and their quality of life.
Your goal is to have a responsive and active email list. You want them
to reply to you because once you immediately respond with a quality based
solution, you will have a buyer for life when you show them that your
business integrity is far better than your competitors.